Fractional CMO & GTM Advisor for Startups & Brands to Accelerate Growth in SEA.
I help growth stage startups, legacy and digital native brands go from 0→1 and 1→100 with scalable and repeatable GTM playbooks, AI-led marketing and revenue-focused execution.
I will work with your in-house team to advise and execute digital marketing strategies that drive business growth at fraction of a cost.
Worked with companies like
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How we can work together?
I also work with ad-tech firms and AI-SaaS to expand footprint in Indonesia and train and transform marketing agencies with AI.
About Me
Hi. I'm Bhanu Prakash.📍Based in Bali / Jakarta
I’m a Growth Marketer, startup founder & GTM strategist with over 12 years of experience in driving business growth for startups, agencies and brands across APAC(Indonesia, Australia, and India).
I advise and implement revenue-led growth strategies for both early stage startups (0->1) and large enterprise brands (1->100).
Currently
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Fractional CMO/Growth Lead for startups and brands
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Sales and GTM specialist for AI SaaS platforms expanding in SEA
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Bringing AI-powered marketing technology to my network of brands/agencies in Indonesia
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Building Antithesis -> a newsletter & community of top growth marketers in SEA
Previously
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I led growth and co-founded Tanaku (Proptech firm backed by East Ventures)
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Led digital marketing for Google AUNZ & Indonesia (hardware and software) in WPP
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Led digital marketing for Airtel in GroupM India
🏆 Googler of the Year (APAC) and MMA Gold winner for Google Maps Campaign in Indonesia.
🎓 GTM-certifications from GrowthX and Emily Kramer’s Growth Marketing Program
📰 As seen on: Tech in Asia
Outside of work, you will find me surfing waves or playing tennis. I am a builder and doer by heart and currently tinkering with AI technologies using no code & agentic workflows.
A firm believer that marketing, done right can accelerate positive change in community.
I am giving back to the craft by writing every week with my newsletter (antithesis) & publish a snippet daily on Linkedin.
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Notable Projects & Impact
Diverse experience of implementing GTM campaigns for B2C & B2B - early stage startups to big corporates.
Digital Agency
Challenge
Utilising social trends to create reactive content was cumbersome.
Idea
Developed AI-powered trend to content automation workflows across social media.
Impact
Cut production time by 40%
Launch trend to creative automation in minutes (from days)
Health-tech (B2C)
Challenge
Poor quality survey responses & low data volume
Idea
Redesigned funnel with segment-specific UX & paid + partnership channel launch
Impact
4× increase in survey completions, better persona insights
AI SaaS (B2B)
Challenge
Scale revenue & launch gimmefy in Indonesia
Idea
Defined ICP, built outbound GTM strategy, and drove partner led growth
Impact
2X conversion rate, launched in 2 markets: Indonesia & Australia.
Certifications & Recognition
